Location: RAI Exhibition Centre, Amsterdam
Admission: Free to attend

A Critical Discussion on Bulk Wine & Sustainability

Join The Vine Strategy Group at the World Bulk Wine Exhibition (WBWE) in Amsterdam for an insightful panel discussion on how bulk wine is shaping a more sustainable and profitable future for the industry. This session will explore how bulk wine can reduce carbon footprints, optimise supply chains, and drive cost efficiencies, while also addressing evolving market demands and consumer expectations.

Key Discussion Topics:

✔ Sustainability & Carbon Reduction – How bulk wine lowers environmental impact and improves industry-wide sustainability
✔ Efficiency & Cost Savings – Optimising supply chains for better profitability
✔ Innovation in Bulk Wine – New packaging, transport, and logistics solutions
✔ Retail & Consumer Trends – How market shifts are shaping bulk wine’s future

Expert Panelists:

• Paul Braydon – Head of Wine Development, Kingsland Drinks

• Muriel Chatel – Founder, Sustainable Wine Solutions (Borough Wines)

• Carolin Haas – Global Head of Sustainability, Hillebrand Gori – A Company of DHL

• Lisa McBain DipWSET – Head of Wine, Fuller’s Brewery

Moderator: Tom Owtram, Managing Director, The Vine Strategy Group

Don’t miss this opportunity to gain expert insights and explore the future of bulk wine.

Find more information via the link below