Who we are

The Vine Strategy Group was founded on the belief that the wine industry can be a force for good in the world.

We exist to guide wine businesses through the complexities of today and enable them to achieve their objectives - economically, environmentally and socially.

Our impact is rooted in our unwavering focus to understand the unique needs and challenges of each client.

We are committed to your progress and development.

Our team combines deep industry knowledge with innovative thinking to deliver tailored strategies that drive success.

Meet the team

Our Experts

  • Tom Owtram

    Co-founder and Managing Director

  • Lucia Radeljak

    Co-founder and Sustainability Advisor

  • Bertrand Girard

    Specialist Advisor: Climate Resilience Strategies, Sustainable Innovation, and Research

  • Anne Jones

    Specialist Advisor: Retail, Wine Sustainability & Strategic Brand Value

  • Alejandro Luis Lacaruso

    Specialist Advisor: Sourcing, Logistics & Supply Chain Management

  • Muriel Chatel

    Specialist Advisor: Circular Economy, and Packaging Solutions

  • Rodrigo de Casas

    Specialist Advisor: Global Public Affairs and Wine Diplomacy

  • Rachel Flint

    Specialist Advisor: International Biodiversity, Data Analysis, and Climate Science

  • Abby Rose

    Specialist Advisor: Regenerative Viticulture, Technology Solutions, and Innovation

Discover more.