The Vine Strategy Group.

We create strategic partnerships to help wine businesses grow sustainably.

Who we are.

The Vine Strategy Group is an agency that helps wine businesses act on sustainability in practical, commercially grounded ways.

We specialise in creating strategic partnerships - connecting our clients with the people, organisations and opportunities that accelerate real progress across their environmental, social and economic priorities.

By drawing on our international network of senior relationships - from producers and retailers to educators and innovators - we help wine businesses become more resilient, more connected, and more sustainable.

We don’t just talk about sustainability - we help wine businesses do it.

How we create value.

Our work is built on relationships, clarity, and strategy.

1. We listen to understand

Your business, your goals, your sustainability priorities.

2. We identify aligned opportunities

Where partnerships can drive growth and impact.

3. We make meaningful connections

Carefully matched to your goals.

4. We support the relationship

Ensuring value, alignment, and long-term success.

Strategic partnerships for a more sustainable wine industry.

What we offer.

  • We help clients define their sustainability strategy and identify where partnerships can unlock growth, innovation, or visibility. We bring clarity, structure, and deep sector knowledge.

  • We broker relationships with trusted individuals and organisations — from solution providers and cultural institutions to educators, buyers, and producers.

  • We help clients reach the right audiences through trade events, cultural collaborations, or targeted campaigns — telling stories that land and creating opportunities that convert.

  • We stay involved beyond the introduction — guiding implementation, managing expectations, and helping ensure value on both sides of the partnership.

Here’s what that looks like in action:

  • Introduced a wine brand to a major cultural institution — resulting in events, media exposure, and new audiences.

  • Helped a packaging company expand into hospitality through strategic connections and guidance.

  • Negotiated a sustainability conference partnership that delivered influence and industry positioning.

  • Designed a UK entry strategy for a South American brand — unlocking key introductions and opportunities.

Who we’ve worked with.

Why wine businesses choose us?

  • A trusted global network across the wine value chain.

  • We seek to understand your priorities and challenges.

  • We see the big picture and help shape it.

  • We know sustainability must work for your business.

  • We build partnerships based on trust, not transactions.