We enable your wine business to become more sustainable

The Vine Strategy Group guides forward-thinking wine businesses through the complex sustainability landscape with confidence and clarity

What we believe

  • Tackling the current biodiversity crisis in the vineyard requires new and innovative farming practices.

  • Progressing Net Zero ambitions requires a ‘Grape to Glass’ approach to reducing carbon emissions.

  • Addressing the scale of the challenges facing the global wine industry requires new and stronger connections across the value chain.

  • Solving the issues faced by individual wine businesses requires tailored solutions rather than a ‘one size fits all’ approach.

  • Navigating these complex issues requires taking time to stop, rethink and create new approaches and opportunities for change.

Our Approach

  • We work with progressive wine businesses who are committed to becoming more sustainable - economically, environmentally and socially.

  • We support you on your sustainability journey through understanding where you are today, prioritising the key issues and developing your strategy and roadmap for action.

  • We take a holistic approach which considers all your impacts, together with our tools and expertise enable your business to make measurable progress.

Our Services

We specialise in providing tailored solutions to the unique needs of each client.

Our areas of expertise include:

  • At The Vine Strategy Group, we understand the importance of connecting your sustainability performance with your commercial success.

    From assessing current practices to developing long-term sustainability roadmaps, we help you integrate economic, environmental and social considerations into your business strategy.

  • Our team specialises in guiding businesses toward carbon neutrality and net-zero emissions.

    We provide expertise in carbon footprint assessment, emission reduction strategies, and their implementation, helping you navigate the transition to a low-carbon future.

  • Transparency and accountability are crucial in today's business environment.

    We offer support in sustainability reporting and disclosure, assisting you in accurately communicating your Environmental, Social, and Governance (ESG) performance to stakeholders and investors through frameworks such as GRI, SASB, and TCFD.

  • Staying compliant with evolving regulations and mitigating sustainability-related risks is essential for business resilience.

    Our team helps you navigate complex regulatory landscapes, identify potential risks, and develop robust compliance and risk management strategies to safeguard your business interests.

  • Transitioning away from a linear economy to a more sustainable and regenerative system is of paramount importance to the future of the wine industry.

    Our tailored approach uses the circular economy to develop strategies for reducing resource consumption, prioritising the reuse of existing materials, eliminating waste and pollution, and regenerating natural systems.

  • Effective communication is key to building trust and credibility around your sustainability efforts.

    We assist in crafting tailored communication strategies that resonate with your target audience, amplifying your sustainability achievements and fostering engagement with stakeholders, customers, and the wider community.

Meet the founders

Our founders share a deep passion for enabling change in the global wine industry, drawing on their complementary professional backgrounds and experience of working in sustainability around the world.


  • Co-founder and Sustainability Advisor

    Lucia has worked with businesses operating in a range of industry sectors for more than a decade. With her degrees in International Sustainability Management and Environmental Engineering, she has brought her expertise in circularity and systems thinking to help clients to design and realise their sustainability goals. Now focused on the wine industry, she is putting sustainability and regenerative design at the core of business strategies to create long-term value.


  • Co-founder and Managing Director

    Tom has over a decade of experience working in business and sustainability. During his Masters studies in International Sustainability Management, he specialised in researching the sustainability challenges and opportunities facing the global wine industry. Over the past five years his focus has been on creating a global network to drive collective action to develop a more sustainable wine industry. Tom is now focused on forging strong partnerships and providing strategies tailored for individual clients.

Let’s work together.

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