Empowering the global wine industry towards sustainability.

The Vine Strategy Group

The Vine Strategy Group collaborates with wine businesses and industry leaders worldwide to design, develop, and implement sustainability initiatives that create lasting impact.

We combine deep industry knowledge and innovative thinking to deliver tailored strategies that drive success.

We create opportunities for change.

Our approach

  • We take a ‘Grape to Glass’ approach, addressing sustainability at every stage of the supply chain.

  • No one-size-fits-all approach; each project is customised to align with commercial goals, regulatory requirements, and long-term sustainability vision.

  • We focus on measurable progress, ensuring sustainability efforts translate into business success and lasting industry impact.

  • Stronger connections create opportunities for progress; we partner with organisations worldwide to drive innovation and shared solutions.

“By partnering with those who challenge, inspire, and innovate, together we create opportunities for growth and impact.”

— Tom Owtram, Founder & Managing Director, The Vine Strategy Group

What we do

  • We provide tailored guidance to help wine businesses integrate sustainability into their operations. From assessing environmental impact to implementing Net Zero strategies, we ensure sustainability is both actionable and commercially beneficial.

  • We empower professionals across the wine industry with expert-led training, workshops, and certification programs that build the skills needed to drive meaningful change.

  • We design and deliver industry-leading conferences, forums, and networking events that foster collaboration, knowledge-sharing, and innovation in sustainable wine practices.

  • We help businesses effectively communicate their sustainability efforts through clear messaging, impactful storytelling, and industry thought leadership—ensuring visibility and engagement from key stakeholders.

  • We collaborate with industry leaders, solution providers, and global networks to drive sustainability innovation. Our partnerships create opportunities for businesses to connect, share expertise, and scale impactful solutions.

Meet the Team

  • Tom Owtram

    Founder & Managing Director

  • Bertrand Girard

    Specialist Advisor: Climate Resilience Strategies, Sustainable Innovation, and Research

  • Antony Moss MW

    Specialist Advisor: Sustainability Education, ESG Strategy & Research

  • Anne Jones

    Specialist Advisor: Retail, Wine Sustainability & Strategic Brand Value

  • Muriel Chatel

    Specialist Advisor: Circular Economy, and Packaging Solutions

  • Abby Rose

    Specialist Advisor: Regenerative Viticulture, Technology Solutions, and Innovation

Who we collaborate with

  • Christie's

  • WSET

  • Académie du Vin Libary

  • The Drinks Trust

  • Somerset House

  • Vidacyle

  • Sustainable Wine Solutions

  • WinePilot

  • WBWE

Let’s Connect

Interested? Like to know more.

Get in touch to discuss how we can work together.